How to Develop Successful Salesmen
نویسندگان
چکیده
منابع مشابه
How to Develop WOM Marketing
Word of Mouth (WOM) is the most influential and credible information source for consumers. The development of the Internet has enabled consumers to share information easier and easier. Information can be watched by consumers around the world. Companies are increasingly interested in using WOM as a new marketing tool. They are encouraging consumers to spread the word about their products. This i...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1958
ISSN: 0022-2429
DOI: 10.2307/1247858